Shayla L. Kerr loves being able to share and tell new stories in fun, unconventional and exciting ways through social media. Initiating conversations and being able to have a positive impact on the communities she services with tangible results is what matters to her most.

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Shayla believes human connection through stories is what inspires people to take action for positive change. At her previous position as a social producer at Collectiveffort, a creative agency, she has been able to take their brand identity, values, and principles and turn them into several original content series, increasing reach and engagement by +340% in 3 months. Storytelling fuels her interest in solo travel around the world, volunteering at urban farms, playing decision-based games, reading books, and consuming loads of social media content. She loves learning, playing, and connecting in her free time. 

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She currently creates original series brand content on social platforms for Collectiveffort, a creative agency in Troy, NY to create brand awareness, engage followers, and help build a platform. With years of experience in creating orginal content and managing social platforms for Forbes-featured non-profits and other small businesses utilizing brand strategy and excellent storytelling. As a published author, she is able to create content that connects to an audience, enabling them to expand their reach to new clients and growth-filled opportunities, 

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